The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Mobile Shop
It's an Aladdin's Cave of household goods: Donald Sansome's travelling store is a lifeline for the people of rural Leicestershire
From the collection of:
Overview
His mobile shop was once horse drawn but Donald Sansome now travels the lanes of Leicestershire in a lorry bursting at the seams with household goods. How much longer can he carry on in the new era of the supermarket? With his cheerful and optimistic 'something will turn up' attitude we hope that this modern day Mr Micawber, seen visiting Ullesthorpe, can keep selling against all the commercial odds.