This film is part of Free

Bairns-Wear Wools and Woollies - For Boys and Girls

From a smart cricket jumper to brightly coloured woollies, Bairns-Wear suits all: from birth to teenager.

Advert 1960

From the collection of:

Logo for Media Archive for Central England


From the days when children's clothes were all made in the UK and not imported from various lower wage economies around the world we have this short and sweet commercial for Bairns-Wear knitwear. Back in the early sixties the Nottingham firm had a 'woollie' available for every child (from birth to teen they say). A tiny snap-shot from an era soon after the teenager was 'born' but before they stopped wearing knitted cardigans to look like dad.

Bairns-Wear was one of a multitude of East Midlands based textile manufactures. The firm had headquarters in Nottingham with a large factory on Nottingham Road in Sherwood and a subsidiary works on Raymouth Lane in Worksop. The firm became part of the Courtaulds empire before succumbing to cheap imports in the 1980s. The Nottingham factory is now the site of a supermarket.