The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
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Bairns-Wear Fully Fashioned Knitwear
Looking for matching knitwear for the whole family? Bairns-Wear is the firm to choose.
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Overview
Dressed in their smart matching knitwear this 1950s family is typical of the advertiser's dream of how mum, dad and two kids can be kitted out in clothing from the same firm. Bairns-Wear Limited of Nottingham and Worksop is the firm being promoted with their complete range of fully-fashioned knitwear.
Bairns-Wear was one of a multitude of East Midlands based textile manufactures. The firm had headquarters in Nottingham with a large factory on Nottingham Road in Sherwood and a subsidiary works on Raymouth Lane in Worksop. The firm became part of the Courtaulds empire before succumbing to cheap imports in the 1980s. The Nottingham factory is now the site of a supermarket.
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