The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Tennis Clothes
Is the sale of celebrity endorsed tennis gear a big racket or a match winning ace?
From the collection of:
Overview
In 1980 tennis player Bjorn Borg was at the height of his powers and on his way to a fifth consecutive Wimbledon title. It's an accepted fact now that a top sports star will want to cash in on their fame with branded sportswear. Back in 1980 that idea was newsworthy enough for ATV Today to send top reporter John Swallow to a Stoke-on-Trent sports shop to find out exactly how much it would cost to emulate the look of the Swedish maestro.
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