Guinness Export - The Man (Version 2)

A man walks into a bar… but there are more punches than punchlines in this snappy Guinness ad.

From Guinness with love comes this action-packed cinema ad, with an intriguing back story. A mysterious agent overcomes a variety of obstacles - heavies, kisses, bricks - that stand between him and a bottle of stout. Three identikit versions of the ad were made on the same set but with different groups of actors. Look elsewhere on BFI Player for versions 1 and 3 which are filmed with all Caucasian and all Asian casts. Though the brand is global, and the story seen as internationally fitting, the actors are strictly segregated across three discrete ads.