This film is part of Free
Guinness - Hop Farm
My goodness! A Guinness advert emphasising its Englishness?
Overview
Can it be true? An essential English ingredient at the heart of every Guinness? In fact the Guinness Hop Farms in Bodiam East Sussex were sold off just a couple of years after this advert was made, after 100 years of service. Guinness has a long history of peculiar adverts, but the foregrounding of rural England somehow makes this one of the most unusual. Records suggest the ad was co-directed by Nicholas Roeg, in between features Don’t Look Now (1973) and The Man Who Fell to Earth (1976).
Related
What We Want Is Watney's What We Want Is Watney's
Advert 1959 1 mins
A young Michael Caine bursts on to the scene as a cheeky soldier in this delightful advert for Watney's beer.
Guinness - Plinths Guinness - Plinths
Advert 1976 1 mins
Pete and Dud prove to be stout football fans in this Guinness commercial recalling a great sporting moment - however fleeting.
PG Tips: Hairdressers PG Tips: Hairdressers
Advert 1978 1 mins
An example of the long-running Brooke Bond PG Tips advertising campaign, with talking chimpanzees dressed as humans.
Guinness - Raf Flying Toucans Guinness - Raf Flying Toucans
Advert 1955 1 mins
An RAF squadron are alerted to an attack. Flying toucans raid the officers mess and fly off with glasses of Guinness.
Fun on the Farm Fun on the Farm
Advert 1935 5 mins Silent
What seems a charming stop-motion rhapsody for Bourn-vita chocolate reveals some unpleasant racial insensitivity.
The Spirit of His Forefathers The Spirit of His Forefathers
Advert 1900 1 mins Silent
One of the earliest surviving British adverts
The People's Land The People's Land
Travelogue 1943 10 mins Location: Dover
From the white cliffs to the emerald Lakes, this patriotic Technicolor postcard of England pays tribute to the National Trust.
Laura Mulvey in Conversation Laura Mulvey in Conversation
Inside Film 2025 76 mins
Laura Mulvey in conversation, following her BFI Fellowship Award.
George Clooney in Conversation George Clooney in Conversation
Inside Film 2025 74 mins
George Clooney visited BFI Southbank to look back on his life and career.
Chloé Zhao Screen Talk | BFI London Film Festival 2025 Chloé Zhao Screen Talk | BFI London Film Festival 2025
Inside Film 2025 65 mins
The Oscar®- winning director of Nomadland discusses her unique approach to filmmaking and the inspiration behind the adaptation of Hamnet.
Edgar Wright on The Running Man Edgar Wright on The Running Man
Inside Film 2025 28 mins
The director talks to Mark Kermode about putting Stephen King's dystopian life-or-death gameshow thriller through its paces.
Richard Linklater Screen Talk | BFI London Film Festival 2025 Richard Linklater Screen Talk | BFI London Film Festival 2025
Inside Film 2025 69 mins
Richard Linklater discusses his remarkable and wide-ranging body of work, including Blue Moon and Nouvelle Vague.
Daniel Day-Lewis Screen Talk | BFI London Film Festival 2025 Daniel Day-Lewis Screen Talk | BFI London Film Festival 2025
Inside Film 2025 73 mins
Daniel Day-Lewis, the ultimate actor’s actor discusses his career in conversation with Mark Kermode.