North Sea

Shell powers UK plc, in this punchy patriotic ad.

The North Sea boom is a boon for us all. That’s the argument of this punchy, patriotic ad placing Shell at the heart of the exploration and drilling off Britain’s coast, and the resulting oil at the heart of our national economy. Don’t be misled by the cheesy, cheery tune and cartoon mascot: this campaign from ad agency Burrows and Gillard is thoroughly thought-through. Shell fuels UK plc.

See also the longer and more ambitious version, Still Going Well, also on BFI Player.