The Yorkshire Film Archive collects, preserves, and shows film made in, or about Yorkshire. Our collections are non-fiction, dating from the 1890s to the present day, and providing a rich and visually compelling record of all aspects of lives, cultures, landscape, industries, major events and everyday activities, many of which are available to watch, free of charge, on our website.
This film is part of Free
Jumble Jumble
As the war comes to an end, and with an expectation that an end to food rationing would soon follow, why not indulge in a chocolate treat?
From the collection of:
Overview
With having to revert to making Ryvita crackers during the period of sweet rationing, Rowntree’s had precious little to promote in 1945. But they make the most of what they can with this whimsical cinema advert demonstrating how to make chocolate jumbles with their cocoa powder.
Although made at the time the Second World War was ending, most of the ingredients for this chocolate jumble would have still been rationed. Butter and sugar were among the first foodstuffs to be rationed in January 1940. Margarine, as used in this recipe, was rationed in 1942, but twice as much was allowed compared to butter, 4 oz. as opposed to just 2 oz.. Flour continued to be rationed until July 1948, chocolate until February 1953 – apart from a brief period in 1949 – and butter until May 1954. Rowntree’s was very restricted at the time: plain chocolate was reserved for the rations of soldiers. Recipes including ginger were common at the time, while recipes for chocolate jumbles are still around today.
Related
Watch for free
Food for Thought Food for Thought
Government sponsored film 1940 5 mins
Grumpy Grandma is put in her place during wartime food demonstration
Watch for free
Local Trader's Gazette Local Trader's Gazette
Advert 1930 9 mins Silent Location: East Sussex
This amazing discovery shows how cinema advertising used to look in Bygone Britain - a truly nostalgic gem of a film for lovers of Britain's past
Watch for free
Local Cinema Advertisements - Ammanford Local Cinema Advertisements - Ammanford
Advert 1935 6 mins Silent Location: Ammanford/Rhydaman
Adverts: romancing the world – and Ammanford - with golden rings and Scandanavian meat, leather soles and coal, Eve's soap and flowers.
Watch for free
Local Cinema Advertisements - Port Talbot Local Cinema Advertisements - Port Talbot
Advert 1934 2 mins Silent Location: Port Talbot
The message for cinema-goers in Port Talbot, Neath and Briton Ferry is that they should shop local!
Watch for free
J White and Sons Ltd the Furniture Specialists Chesterfield J White and Sons Ltd the Furniture Specialists Chesterfield
Advert 1905 14 mins Silent
Step inside a local Edwardian store.
Watch for free
Cinema Commercial for Jewellers Cinema Commercial for Jewellers
Advert 1920 0 mins Silent Location: Frome
It don’t mean a thing if it ain’t got that bling… early silent cinema advert for a local business in Frome.
Watch for free
This Is York This Is York
Travelogue 1953 21 mins Location: York
The Stationmaster at York guides us through a typical day, from dawn to dusk.
Watch for free
Alarm Call Alarm Call
Advert 1955 2 mins Location: York
A drink for all occasions, but especially to relieve the stress of those brave souls battling fires, floods and well-behaved children.
Watch for free
Kit Kat: Meccano Kit Kat: Meccano
1969 0 mins Location: York
Any boy struggling to construct Meccano will deserve a chocolate break, though perhaps this won’t be as satisfying as completing the Meccano.
Watch for free
Rowntrees Aero: Train Rowntrees Aero: Train
Advert 1980 1 mins Location: York
The bar with unique bubbly texture, using a secret bubbly formula, giving rise to the bubbly banter of bubbly flirting.
Watch for free
Dairy Box: Skiffle Cellar Dairy Box: Skiffle Cellar
Advert 1958 1 mins Location: York
Out goes the romantic gesture and in comes the hip as Una Stubbs and her fellow cats break open the chocolates in a groovy scene in a groovy club.
Watch for free
Black Magic: Taxi Black Magic: Taxi
1964 1 mins Location: York
Chocolates and wealth, chocolates and taste, chocolates and elegance, chocolates and romance: the lifestyle of chocolates.
Watch for free
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Watch for free
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.
Watch for free
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Watch for free
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Watch for free
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archive’s role in rediscovering and remastering the early films of Michael Powell.
Watch for free
Inside the Archive: The Riviera Revels Inside the Archive: The Riviera Revels
Short documentary 2024 12 mins
Bryony Dixon, curator of silent film at the BFI national archive, explores the origins of a series of comic travelogues, and Michael Powell's involvement in making them.