This film is part of Free

Put Una Money for There
Barclays advise West African farmers where to keep their money via a catchy song and crisp modern cartoon design.
Overview
Ba-ba-ba-boom. Ba-ba-ba-boom. Prepare to have a new earworm as it might take a while to get “The Farmers High-Life” song out of your head. The Larkins Studio were approached to create an ad encouraging West African farmers to keep their harvest money at Barclays DCO (Dominion, Colonial and Overseas). They made a wise choice in approaching Sam Akpabot, a Nigerian student at the Royal College of Music, to provide the story song which holds the film together.
The beat gives the perfect structure for the animation. The sponsors were reportedly somewhat nervous of caricaturing Africans for African audiences but the animators don’t shy away from cartooning the farmers, just as they would any other character. The backgrounds also feature some great designs. The ad was a success in West Africa - where the song became a hit - and at the advertising festival at Cannes where it won the Grand Prix. Ba-ba-ba-boom.
Related

The Warning (Gibbs S.R. Toothpaste) The Warning (Gibbs S.R. Toothpaste)
Advert 1941 5 mins
An amazingly complex cinema ad, disguised as a trailer for a film that never existed

Symphony in Colour (Persil Advert) Symphony in Colour (Persil Advert)
Advert 1942 5 mins
Super soft-sell Persil ad, in the guise of a lush Technicolor essay on colour itself.

Music Hath Charms Music Hath Charms
Advert 1935 4 mins
Pratfalls galore in rib-tickling commercial for Bush radios.

Every Man His Own Housewife (Persil Advert) Every Man His Own Housewife (Persil Advert)
Advert 1940 3 mins Silent
This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.

Let's Ask the Ladies Let's Ask the Ladies
Musical 1937 23 mins
A Co-op window dresser dreams of his mannequins coming to life in this musical fashion fantasy.

Murder in the Air Murder in the Air
Advert 1935 4 mins Silent
“There is nothing you can beat about the Bush”: the wireless wows in this stylish ad for Bush Radio.

Alexandre Desplat (Masterclass) Alexandre Desplat (Masterclass)
Inside Film 2011 33 mins
Over 30 years and 150 projects, the composer shares, with humour and passion, the intricacies of making film music.

Ian Neil (Masterclass) Ian Neil (Masterclass)
Inside Film 2012 74 mins
Neil selected soundtracks for 127 Hours, Shame, Kick Ass, Control and many more. He discusses the job and its complexities, referencing his own work.

Screenwriters' Lecture: Peter Straughan Screenwriters' Lecture: Peter Straughan
Inside Film 2012 mins
Tinker Tailor Soldier Spy's adapter reveals his quest for "the poem of the book" and the importance of simplicity: 'Drain the pond to find the fish'.

Gabriel Yared on composing for film Gabriel Yared on composing for film
Inside Film 2013 11 mins
Composer of The Lives of Others, The English Patient and Betty Blue on intimacy and experimentation.

Lois Burwell on movie makeup Lois Burwell on movie makeup
Inside Film 2013 17 mins
Lincoln, Braveheart and Magnolia make-up artist Lois Burwell explains how she created some of her most iconic looks, as part of a BAFTA Masterclass.

Barry Ackroyd (Masterclass) Barry Ackroyd (Masterclass)
2013 61 mins
British cinematographer of The Hurt Locker, Captain Phillips, Hillsborough and Riff Raff reviews the art of the moving image.