Screen Archive South East is a public sector moving image archive serving the South East of England. The archive's collections of magic lantern slides, films, videos and associated materials capture the many varied aspects of life, work and creativity from the early days of screen history to the present day and serve as a rich and invaluable historical resource.
This film is part of Free
Shippam's Country Pot - Ooh Arr
Seventies nostalgia abounds in this advert for Shippam's Country Pot - for sandwiches with a bit of Ooooh-Aaar
From the collection of:
Overview
This comic advert for Shippam's Country Pot, which features the stentorian voice of Donald Sinden, shows a genteel lady at the Vicar's tea party and a Bertie Wooster-type man at his Club blurt out 'Oooh-Aaar!' when they chomp into sandwiches filled with tasty Country Pot spreads. After a display of the succulent foods and spices that go into every Country Pot jar, the joke is reversed when a burly farmer, sitting on his tractor, bites into a sandwich and says 'By George!'
Shippam, one of Chichester's most famous family businesses, began as a grocery store in 1786, evolving into a food manufacturer by 1886. A range of potted meats and fish pastes was introduced in 1894 and Shippam's products gained hugely in popularity. The Chichester premises expanded throughout the 20th century and by 1960 the company entered the ready-meals market with a canned Chicken Supreme. After a number of ownership changes from 1974 onwards, the company became part of Prince's Ltd in 2001, and the Shippam's brand survives to this day. Various advertising agencies produced commercials for Shippam's including the London Press Exchange, later part of Leo Burnett and Foote, Cone and Belding Ltd.
Related
Watch for free
Herrings Herrings
Public Information Filler 1940 7 mins
This informative herring aid from WWII makes no bones about the need to make the most of every fish
Watch for free
Black Country Food Black Country Food
News 1972 5 mins Location: Wednesbury
Tasting the plain, good 'fittle' of the Black Country - just remember to pull the hairs out of those pork scratchings.
Watch for free
Indian Sweets Indian Sweets
News 1979 4 mins Location: Moseley
A new type of shop appears on the high street: Indian sweets have arrived in Birmingham.
Currently unavailable
Chinese Restaurants Chinese Restaurants
Non-Fiction 1965 7 mins Location: Birmingham
From the House of Liang Nam to the Kam Ling Bamboo Rooms: the pioneers who made the long journey from Hong Kong to bring Chinese food to Birmingham.
Watch for free
A Party Dish by X. Marcel Boulestin A Party Dish by X. Marcel Boulestin
1936 9 mins Silent
Guests to impress? Celebrity chef Marcel Boulestin out a quick veal escalope with the aid of a shiny new gas cooker.
Watch for free
Cheese Making at Home Cheese Making at Home
Non-Fiction 1918 4 mins Silent
Handy hints for would-be fromagers
Watch for free
New Perspectives: La Haine New Perspectives: La Haine
Short documentary 2025 4 mins
Charlie Hammersley, a student from Northumbria University, explains how Mathieu Kassovitz's 1995 film holds up a mirror to society.
Watch for free
Dreamers Q&A Dreamers Q&A
Inside Film 2025 30 mins
The film-makers behind a haunting tale of love and community within a UK immigration detention centre visited the BFI Southbank to discuss their film.
Watch for free
Paul Thomas Anderson and Leonardo DiCaprio in Conversation Paul Thomas Anderson and Leonardo DiCaprio in Conversation
Inside Film 2025 50 mins
Paul Thomas Anderson and Leonardo DiCaprio in Conversation at BFI Southbank, discussing the making of One Battle After Another.
Watch for free
Laura Mulvey in Conversation Laura Mulvey in Conversation
Inside Film 2025 76 mins
Laura Mulvey in conversation, following her BFI Fellowship Award.
Watch for free
George Clooney in Conversation George Clooney in Conversation
Inside Film 2025 74 mins
George Clooney visited BFI Southbank to look back on his life and career.
Watch for free
Chloé Zhao Screen Talk | BFI London Film Festival 2025 Chloé Zhao Screen Talk | BFI London Film Festival 2025
Inside Film 2025 65 mins
The Oscar®- winning director of Nomadland discusses her unique approach to filmmaking and the inspiration behind the adaptation of Hamnet.