The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
A new type of shop appears on the high street: Indian sweets have arrived in Birmingham.
From the collection of:
Reporter Tony Maycock is unwisely allowed behind the counter of the Sheeren Kada sweet centre at Moseley in Birmingham. It's not a pretty sight as he helps himself to the wide variety of sweet treats on offer. Maycock walks all over the cultural meanings behind some of the sweets like a school boy let loose in, well, a sweet shop. With hands and face stuffed he appears to be in favour although you'll be wishing he didn't keep saying he was going to be sick.
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