This film is part of Free
Rudge-Whitworth - Britain's Best Bicycle
A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.
Advert 1902 1 mins Silent
Overview
Motion picture advertising was barely five years old when this Edwardian promo was made. Our gentleman cyclist looks rather worse for wear. If only he had a new Rudge-Whitworth bicycle he'd be a happier man! With its short, 30-second duration and simple, humorous message, this entertaining commercial shows that the wheel of screen advertising has turned full circle.
Rudge-Whitworth, formed in 1894 from the merger of the Rudge Cycle Co. and the Whitworth Cycle Co., was one of Britain's leading manufacturers of bicycles and motorcycles. The company reached its peak in the early 1930s, but suffered in the Depression. The bicycle business was ultimately sold to Raleigh, which kept the name alive for many years.
Subjects
Related
Pioneers of Screen Advertising
Mr.........Goes Motoring Mr.........Goes Motoring
Advert 1925 3 mins Silent
Deceptively simple early animated ad for Shell petrol
Trojan Car Advert Trojan Car Advert
Advert 1926 10 mins Silent Location: York
There's no need to renew your socks with the Trojan Utility Car - you simply can't afford not to have one!
Vinolia Soap Vinolia Soap
Advert 1898 1 mins Silent
One of the earliest films showing off a brand: three women pack Vinolia soap into boxes
The Spirit of His Forefathers The Spirit of His Forefathers
Advert 1900 1 mins Silent
One of the earliest surviving British adverts
Changing Hues Changing Hues
Advert 1922 5 mins Silent
Pretty in Pink 1920s style: an innovatively hand-coloured cinema advert for Twink dye.
Cinema Commercial - Candy Cushions Cinema Commercial - Candy Cushions
Advert 1920 2 mins Silent
Cinema snacks that don’t leave you with sweet nothing when the box is empty.
New
Mark Kermode Online In 3D with Richard Curtis - A Love Actually Special Mark Kermode Online In 3D with Richard Curtis - A Love Actually Special
Discussion programme 2020 38 mins
This festive season, Mark Kermode takes a deep dive into his favourite ever Christmas movie, Love Actually, with writer and director, Richard Curtis..
The Brilliant Biograph The Brilliant Biograph
Anthology 2020 52 mins Silent
Immerse yourself in an enchanting compilation of newly-restored rare images from the first years of filmmaking.
Mark Kermode Online In 3D with Kathleen Turner, Henry Blake and Julien Temple Mark Kermode Online In 3D with Kathleen Turner, Henry Blake and Julien Temple
Discussion programme 2020 30 mins
The funniest, best loved and most respected film critic in the UK talks to an array of guests from the world of film including Kathleen Turner, Henry Blake and Julien Temple.
Mark Kermode Online in 3D with Meera Syal, Gugu Mbatha-Raw, Greg Proops and more Mark Kermode Online in 3D with Meera Syal, Gugu Mbatha-Raw, Greg Proops and more
Discussion programme 2020 65 mins
The funniest, best loved and most respected film critic in the UK talks to an array of guests from the world of film including Gugu Mbatha-Raw, Meera Syal, Ben Roberts, and more!
Mark Kermode Online In 3D with Riz Ahmed, Aleem Khan, Joanna Scanlan, Tricia Tuttle and Ben Wheatley Mark Kermode Online In 3D with Riz Ahmed, Aleem Khan, Joanna Scanlan, Tricia Tuttle and Ben Wheatley
Discussion programme 2020 45 mins
Mark takes a look back at the 2020 BFI London Film Festival, speaking to Festival Director Tricia Tuttle about the challenges of this year and chatting to the creators of two of the Festival’s most talked about titles: Mogul Mowgli and After Love.
Mark Kermode Online In 3D with Morfydd Clark, Rose Glass, Segun Akinola and Be Manzini Mark Kermode Online In 3D with Morfydd Clark, Rose Glass, Segun Akinola and Be Manzini
Discussion programme 2020 56 mins
The funniest, best loved and most respected film critic in the UK talks to an array of guests from the world of film including Morfydd Clark, Shola Amoo, Be Manzini, and more!