This film is part of Free
Kelloggs: 'Good Morning Trevor'
At the heart of British family life… cornflakes!
Overview
All’s for the best in the best of all possible worlds – provided everyone’s morning starts with a certain well-known brand of cornflakes. This brightly coloured commercial positions the morning bowl as a reassuringly universal experience, binding families together in happy intergenerational harmony.
Director Karel Reisz made this ultra-cheerful ad as part of the Film Contracts production company. Film Contracts was a firm set up by producer Leon Clore to provide advertising work for the documentary and feature filmmakers on his books. A significant but underrated figure, Clore produced, among many other things, Reisz’ Free Cinema short We Are the Lambeth Boys (1959) and his features Morgan! (1966) and The French Lieutenant's Woman (1981). Kellogg’s was a frequent Clore client.
Related
RHM Nimble: Tennis Woman RHM Nimble: Tennis Woman
Advert 1964 0 mins
An advertisement for Rank Hovis McDougall’s Nimble bread featuring a female tennis player.
Branston Pickle: Advertising Agency Branston Pickle: Advertising Agency
Advert 1957 0 mins
15 seconds isn't long, you've got to say Crosse and you've got to say Blackwell, and you've got to say Branston Pickle!
Lyons Maid Lolly Gobble Choc Bomb Lyons Maid Lolly Gobble Choc Bomb
Advert 1974 0 mins
Animated advert for the much loved strawberry ice lolly, with chocolate and sugar balls and a chocolate bar inside!
Heinz Baked Beans : Common Market Heinz Baked Beans : Common Market
Advert 1972 1 mins
In 1972 Britain entered the European common market full of beans. What could go wrong?
Shippam's Real Chicken Shippam's Real Chicken
Advert 1955 0 mins Silent
This short advert tells you that only real chickens can apply to be Shippam's chickens
Cadbury's Chocolate The Factory in a Garden Cadbury's Chocolate The Factory in a Garden
Advert 1931 3 mins Silent
A mouth-watering glimpse of the art and craft that went into making and decorating Cadbury’s chocolates in the 1930s.
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archive’s role in rediscovering and remastering the early films of Michael Powell.
Inside the Archive: The Riviera Revels Inside the Archive: The Riviera Revels
Short documentary 2024 12 mins
Bryony Dixon, curator of silent film at the BFI national archive, explores the origins of a series of comic travelogues, and Michael Powell's involvement in making them.
New Perspectives: Oldboy New Perspectives: Oldboy
Short documentary 2024 4 mins
Discover why Dan George of Northumbria University believes everyone should experience Oldboy at least once.
New Perspectives: Wings of Desire New Perspectives: Wings of Desire
Short documentary 2024 4 mins
Trixie Parkin-Christie of Northumbria University offers fresh insight into why Wings of Desire remains essential viewing.