This film is part of Free

Ever Wished

Ice-cream without the Lyons Maid Gold Seal is given the cold shoulder in this TV ad.

Advert 1978 1 mins


Ice-cream? I can’t believe it’s not butter! Dense slabs of dairy deliciousness are garnished with fruits, sweets and a gold seal. The lingering close-ups are early rungs on the ladder to the full blown ‘food porn’ advertising campaigns of modern times.