This film is part of Free
Egg Marketing Board: Sheila: No. 1
Groundbreaking, enchanting ad directed by theatre legend Joan Littlewood.
Overview
‘A sensational, heart-warming story of a woman’s devoted love for her family in the tough world of London’s East End’? Or an advert for eggs? Both! The billing comes from a promotional ad in the advertising trade which also reveals the stellar pedigree of its creators.
The ad series was directed by Joan Littlewood a year after her musical Oh, What a Lovely War! was first staged. It was produced by Anthony Shaffer who was still working in ad copywriting but would go on to write the play Sleuth and script the film The Wicker Man (1973); Nicolas Roeg was one of the cameramen.
Related
Eggs for the Market Eggs for the Market
Government sponsored film 1950 18 mins Silent
Eggs hatch chicks that grow into hens that lay eggs, destined for the breakfast table. Matter-of-fact educational film about hen farming.
Egg Marketing Board: Ted Moult (3d) Egg Marketing Board: Ted Moult (3d)
Advert 1965 0 mins
Ted Moult in 3D?! Ah sorry, it’s the eggs that are three old pence.
Egg Marketing Board: Dilys Laye Egg Marketing Board: Dilys Laye
Advert 1965 1 mins
Musical star Dilys Laye vows to shed the pounds with eggs for breakfast.
Egg Marketing Board: Sheila: No. 2 Egg Marketing Board: Sheila: No. 2
Advert 1964 2 mins
Sparkling TV ad, as British cinema’s New Wave reaches TV advertising via theatre director Joan Littlewood.
Egg Marketing Board: Aunt Et'll Get you Egg Marketing Board: Aunt Et'll Get you
Advert 1965 0 mins
Start the day an eggy way, or face a threat from Auntie Et.
Egg Marketing Board: Avis Bunnage Egg Marketing Board: Avis Bunnage
Advert 1965 1 mins
“If I were Liz Taylor I wouldn’t get up” - but there’s no rest for a busy mum.
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archive’s role in rediscovering and remastering the early films of Michael Powell.
Inside the Archive: The Riviera Revels Inside the Archive: The Riviera Revels
Short documentary 2024 12 mins
Bryony Dixon, curator of silent film at the BFI national archive, explores the origins of a series of comic travelogues, and Michael Powell's involvement in making them.