Egg Marketing Board: George Best (Footballer)

A lad meets his soccer hero and discovers his secret: an egg for breakfast.

The British Egg Marketing Board worked with PR firm Ogilvy and Mather to produce a long-running series of commercials extolling the health benefits of eggs for breakfast. Here, the young star of the campaign learns that football legend George Best links his success on the pitch with an ‘E for B’: an egg for breakfast.