Screen Archive South East is a public sector moving image archive serving the South East of England. The archive's collections of magic lantern slides, films, videos and associated materials capture the many varied aspects of life, work and creativity from the early days of screen history to the present day and serve as a rich and invaluable historical resource.
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CDF - Dog Food Advertisement
This nostalgic advert introduces all new CDF - Chicken Dog Food - for pampered pooches, puppies and their discerning owners everywhere
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Overview
This pet-food advert features a child using toy blocks to visually spell out CDF - Chicken Dog Food, accompanied by a sonorous and authoritative voice on the soundtrack. All the while a puppy is sniffing around a labelled can. It then dashes off to a bowl chock full of CDF and wolfs it down. The final packshot shows the price of cans of CDF - in pre-decimalisation currency.
The Shippam company seems to have diversified into pet food products like CDF around 1964.
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