This film is part of Free
Carnival in the Clothes Cupboard
A cartoon fantasy brings fabric patterns to life in a literal soap opera - yet even here the reality of Home Front life creeps in
Overview
A colourful cartoon commercial for soap flakes seems the last place that the realities of wartime life should creep in. A clothes cupboard opens to reveal a fantasy world where figures on fabric patterns come to life, and a neglected clown is shunned until he bathes in Lux Flakes. But in a last minute coda, the clown returns to break the animated fourth wall and tell the audience that the product will not be made again till the war is over.
Future Ealing and Hollywood director Alexander Mackendrick began his career at the J. Walter Thompson advertising agency, scripting and storyboarding many of their animated cinema commercials at this time. Along with the very similar Fable of the Fabrics, this was the first production by Halas & Batchelor Cartoon Films – a company that would quickly develop into Britain’s biggest animation studio of the post-war period.
Related
Your Shopping Guide Your Shopping Guide
Advert 1930 5 mins Silent
Lingerie, wallpaper, garages - there's something on offer for everyone in these lo-fi local cinema ads from Darlington
Air to Wear Air to Wear
Advert 1957 2 mins Silent
As full of holes as his Aertex shirt, Uncle Jeff’s tall tales are captured in crayon in this animated cinema ad
Ovaltine - Train Ovaltine - Train
Advert 1985 1 mins
Ovaltina will pick you up! With an electronic 80s synth and a catchy theme tune, Ovaltina parachutes in to save the day
Love on the Range Love on the Range
Advert 1939 6 mins
An animated Western mock-opera about Horlicks? Bring it on!
Molar Mischief Molar Mischief
Advert 1946 2 mins
Look out, germs at work! These loveable molar mischief making puppets really dig tooth decay.
Dolly Put the Kettle On Dolly Put the Kettle On
Advert 1947 2 mins
A spurned doll turns knife-wielding femme fatale when she doesn't get her teddy bear, in this cartoon cinema ad for tea
New Perspectives: Oldboy New Perspectives: Oldboy
Short documentary 2024 4 mins
Discover why Luke Bean of Northumbria University believes everyone should experience Oldboy at least once.
New Perspectives: Wings of Desire New Perspectives: Wings of Desire
Short documentary 2024 4 mins
Samantha Arnold of Northumbria University offers fresh insight into why Wings of Desire remains essential viewing.
Horace Ové on Pressure Horace Ové on Pressure
Inside Film 2005 36 mins
The acclaimed director discusses his landmark film in this interview from 2005.
Baltimore - Exclusive Q&A Baltimore - Exclusive Q&A
Short interview 2024 28 mins
Directors Christine Molloy and Joe Lawlor dig deep into their thrilling biopic Baltimore, in discussion with Nadia M Oliva.
Pressure star Herbert Norville on Horace Ové's masterpiece, the first full-length Black British film Pressure star Herbert Norville on Horace Ové's masterpiece, the first full-length Black British film
Inside Film 2023 17 mins
Actor Herbert Norville discusses working with the pioneering filmmaker on his groundbreaking 1975 drama, Pressure.
Horace Ové: Reflecting the People – A Career Retrospective Horace Ové: Reflecting the People – A Career Retrospective
Inside Film 2023 77 mins
An impassioned discussion on the life, work and legacy of the eminent filmmaker Horace Ové, chaired by Samira Ahmed.