This film is part of Free
VE/VJ Don't Waste Bread
Crumbs! Victory celebrations give way to postwar austerity as shortages leave countries short of dough in more ways than one
Overview
The low-carb option proved a necessity rather than a diet trend after WWII. This 'food flash' - a short government-sponsored message interspersed in the cinema programme - was an early sign of ongoing shortages in the postwar period. The introduction of rationing for bread on 21 July 1946 was a bitter pill to swallow, since it was one of the few commodities that escaped rationing even during the height of war. The ration was lifted in 1948.
This government film is a public record, preserved and presented by the BFI National Archive on behalf of The National Archives, home to more than 1,000 years of British history.
Related
Victory Parade Victory Parade
Documentary 1946 21 mins
Soldiers from the far reaches of the British Empire arrive in London to take part in the official commemoration of the end of war in Europe.
V.E. Celebrations at Newport May 1945 V.E. Celebrations at Newport May 1945
Amateur film 1945 9 mins Silent Location: Newport/Casnewydd
Beautifully presented production from The Newport and District Amateur Film Society which gives a real flavour of city celebrations on Victory in Europe Day (8th May 1945).
Bombed Out Bombed Out
Amateur film 1945 9 mins Silent Location: Southwark
Step into the aftermath of a WWII bombing raid in south London in this startling amateur film.
VJ Days VJ Days
Amateur film 1945 5 mins Silent Location: Aspley Guise
A Bedfordshire village celebrates Allied victory in the Pacific with a street party, captured in full colour by amateur filmmaker and Aspley Guise resident A.R. Sinfield.
Hull Victory Celebrations Hull Victory Celebrations
Non-Fiction 1945 40 mins Silent Location: Kingston upon Hull
After nearly six years at war the people of Hull show their relief and joy through dancing, children’s parties and other celebrations seen here breaking out all across the city.
VE Day Celebrations, Stratford VE Day Celebrations, Stratford
Amateur film 1945 2 mins Silent Location: Woodford
Jubilant crowds gather to celebrate VE Day and the end of the war in Europe. Banners are raised above bomb damaged streets and buildings.
Khichdi Khichdi
Animation & Artists Moving Image 2023 16 mins
The interwoven stories of four best friends who reunite in the UK, thirty-five years after training together as nurses during their teens in Ferozepur, Punjab.
Dr XYZ: A Medical Drag Transthology Dr XYZ: A Medical Drag Transthology
2023 15 mins
A satirical take on the healthcare service announcements of the 1960s and 70s.
Every Moment Counts Every Moment Counts
Animation & Artists Moving Image 2023 9 mins
A short animation that offers a window into the world of children’s palliative care.
Police Story: Panel Discussion Police Story: Panel Discussion
Inside Film 2024 24 mins
Panel discussion on Jackie Chan's 1985 action classic Police Story, with Chase Armitage, Sam Mak and Jadey Duffield.
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.