Opening of Chingford Odeon

Short newsreel item on the construction of the art deco Chingford Odeon, produced for showing in the cinema on its opening day.

Short item on the construction of the Odeon cinema in Chingford, east London, made for showing in the cinema itself on its opening day, 9 September 1935, within the newsreel Universal Talking News. The cinema's striking art deco design, and its huge tower that dominated the district, offered an image of exoticism and luxury intended to entice regular patronage, a fact reiterated in the commentary.

The Odeon cinema (renamed the Classic in 1967) was located in Cherrydown Avenue in Chingford. Demolished shortly after being closed in 1972, the site is currently occupied by a discount shop.