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Your Very Good Health

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Your Very Good Health

Long before the ‘Charley Says’ campaign of the 1970s and ‘80s, another cartoon Charley was used to demystify the newly created NHS.

Animation & Artists Moving Image 1948 9 mins

Overview

Long before the ‘Charley Says’ campaign of the 1970s and ‘80s, another cartoon Charley was used to explain the post-war Labour government's new legislative reforms. In this film Charley demystifies the new state-funded National Health Service, detailing the benefits a free-at -point-of-delivery health service will offer to everyone in England.

Endowed with an average man-on-the-street's everyday charm and armed with cheeky ripostes to authoritative commentary, the cartoon character designed by Joy Batchelor became the familiar face of official post-war propaganda, serving to anticipate and, it was hoped, overcome the British public's characteristic scepticism about government-imposed changes.