The Yorkshire Film Archive collects, preserves, and shows film made in, or about Yorkshire. Our collections are non-fiction, dating from the 1890s to the present day, and providing a rich and visually compelling record of all aspects of lives, cultures, landscape, industries, major events and everyday activities, many of which are available to watch, free of charge, on our website.
This film is part of Free

Yorkshire Post Advert
Headlining with the expulsion of South Africa from the Olympics in 1970, the Yorkshire Post sells itself as much more than a local paper.
1970
From the collection of:

Overview
Just as Prince Charles is about to open its new brutalist headquarters on Wellington Street in Leeds, in December 1970, one of Britain’s oldest newspapers, the Yorkshire Post, embarks on a series of television advertisements. Strongly promoting itself as a national newspaper, the ads often use well-known national actors. This is a no frills advert: a Yorkshire advert for a Yorkshire paper for Yorkshire folk.
The Yorkshire Post was founded in 1754 as the Leeds Intelligencer, and has been published daily under its present name since 1866. The opening shot might be a bit puzzling to a younger generation of Leeds locals, as both the Liverpool Victoria building in the background and the high rise building with the restaurant have since been replaced by more modern buildings. The Yorkshire Post too has also recently, in 2012, moved into a new building on Whitehall Road. At its peak it sold more than 120,000 copies a day, which by 2012 had been reduced to 40,000; and while a third of all advertising went to the regional press in the 1970s, this has since sharply declined.
Related
Near Your Local Cinema

Food for Thought Food for Thought
Government sponsored film 1940 5 mins
Grumpy Grandma is put in her place during wartime food demonstration

Local Trader's Gazette Local Trader's Gazette
Advert 1930 9 mins Silent Location: East Sussex
This amazing discovery shows how cinema advertising used to look in Bygone Britain - a truly nostalgic gem of a film for lovers of Britain's past

Local Cinema Advertisements - Ammanford Local Cinema Advertisements - Ammanford
Advert 1935 6 mins Silent Location: Ammanford/Rhydaman
Adverts: romancing the world – and Ammanford - with golden rings and Scandanavian meat, leather soles and coal, Eve's soap and flowers.

Local Cinema Advertisements - Port Talbot Local Cinema Advertisements - Port Talbot
Advert 1934 2 mins Silent Location: Port Talbot
The message for cinema-goers in Port Talbot, Neath and Briton Ferry is that they should shop local!

J White and Sons Ltd the Furniture Specialists Chesterfield J White and Sons Ltd the Furniture Specialists Chesterfield
Advert 1905 14 mins Silent
Step inside a local Edwardian store.

Cinema Commercial for Jewellers Cinema Commercial for Jewellers
Advert 1920 0 mins Silent Location: Frome
It don’t mean a thing if it ain’t got that bling… early silent cinema advert for a local business in Frome.
Leeds

Spy Ring Spy Ring
1965 1 mins Location: Leeds
There is never a dull moment in this International Spy Game of foreign spies competing to trick their way into sixteen different embassies.

Battle of Little Big Horn Battle of Little Big Horn
1965 1 mins Location: Leeds
As the craze for playing cowboys and Indians ebbs, Waddingtons introduce a game for boys to re-enact the famous Sioux and Cheyenne victory.

Future Scientists Future Scientists
1966 1 mins Location: Leeds
With the subatomic world getting ever smaller, Waddingtons recognised that a microscope was just what was needed “for the man of the future.”

The Big Country The Big Country
Promotional 1970 16 mins Location: Newcastle upon Tyne
Tuning into the biggest consumer market for television advertising in Britain with Trident TV.

Moorhouse Lemon Cheese Moorhouse Lemon Cheese
1966 1 mins Location: Leeds
Butter, eggs, and lemons, what else could better evoke the healthiness of the countryside than this delicious traditional desert topping?

Yorkshire Post: Sports Fan Yorkshire Post: Sports Fan
1973 1 mins Location: Leeds
An Olympic Games hopeful bundles into a Leeds newsagents, only to be met by a new shopkeeper from The Smoke, bemused by the Yorkshire Post.
New

How to Die Young in Manila How to Die Young in Manila
Drama 2020 12 mins
A teenage boy trails a group of young hustlers, thinking one of them may be his anonymous hook-up for the night.

The Summer of 12 The Summer of 12
Drama 2019 25 mins
Amongst the young members of a swimming team, the onset of puberty brings unwanted challenges.

Melt Melt
Drama 2018 12 mins
When Little Jia is asked to read his essay about how he spent Women's Day with his mother out loud in class, he has to hide the sad truth that only his friend Dong knows.

Langit Budak Biru Langit Budak Biru
Drama 2018 23 mins
Two teenage boys in a Malaysian boarding school wrestle with the challenges of bullying and identity.

Kiss of the Rabbit God Kiss of the Rabbit God
Fantasy 2019 15 mins
A Chinese-American restaurant worker falls in love with an 18th century Qing dynasty god, who visits him at night and leads him on a journey of sexual awakening and self-discovery.

Red Aninsri; Or, Tiptoeing on the Still Trembling Berlin Wall Red Aninsri; Or, Tiptoeing on the Still Trembling Berlin Wall
Drama 2020 30 mins
A transgender sex worker is assigned an undercover mission to investigate a student activist.