This film is part of Free

Tennis Clothes

Is the sale of celebrity endorsed tennis gear a big racket or a match winning ace?

News 1980 3 mins

From the collection of:

Logo for Media Archive for Central England


In 1980 tennis player Bjorn Borg was at the height of his powers and on his way to a fifth consecutive Wimbledon title. It's an accepted fact now that a top sports star will want to cash in on their fame with branded sportswear. Back in 1980 that idea was newsworthy enough for ATV Today to send top reporter John Swallow to a Stoke-on-Trent sports shop to find out exactly how much it would cost to emulate the look of the Swedish maestro.