This film is part of Free

Lyons Ice Cream

From out of the vaults comes this pre-WWII cinema advert for ice-cream.

Advert 1938 1 mins Silent


The vaulting ambition of this 1930s exercise class must be admired. What self-respecting gym class doesn’t have a uniformed ice-cream vendor on hand for breaks? The commercial prompt for refreshments often signalled the start of the lost cinema interval, with a tray of ice-creams always on hand to respond to the call.