The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
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Know Your Midlands No 3
A new landmark for the television age jostles for attention with Lichfield Cathedral, all under the watchful eye of local literary icon Samuel Johnson.
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Overview
This piece of film was part of a series designed to introduce the Midlands to people taking up the new local commercial television service. Lichfield had added significance for the new Midlands ITV franchise holders because Hints, just outside the Staffordshire town, was the chosen site for the ITA transmitter that originally broadcast these pictures across the region.
The television transmitter at Hints was used by the Midlands ITV companies for their 405 line broadcasts until the system was discontinued in the 1980s. The transmitter was later used for local Channel 5 broadcasts.
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