This film is part of Free

Kennedy's Bread

This family favourite is guaranteed to have you singing all the way to the bread bin

Advert 1960

From the collection of:

Logo for Northern Ireland Screen


Kennedy’s bakery builds its brand with this catchy television advert. Like the bread this earworm of a jingle is a fond favorite for many who grew up in Belfast. But bread wasn't the only thing baked in the Beechmount Avenue ovens. On Christmas Eve mingled with the aroma of baking bread, you could savour the smell of Christmas dinner, as J. B. Kennedy would use his industrial ovens to cook turkeys for local residents.

This advert comes from the collection of National Museums Northern Ireland. Explore the Britain on Film map to find out more about this changing family business through the lens of keen amateur filmmaker Hugh Kennedy and the footage he created of his father J. B. Kennedy’s Bakery.