This film is part of Free

Joules beer

What will the 'working man' of Stone do when their beloved Joules ale is replaced by inferior keg beers?

News 1971 4 mins

From the collection of:

Logo for Media Archive for Central England


In 1971 and after two hundred years of brewing the end was in sight for a famous Staffordshire beer. Joules' Stone Ale had been a familiar name across the region for generations but since a take-over by Bass Charrington the previous year the slow demise for traditional beer had started. Alan Jones speaks to drinkers in Stone about how the bottom has fallen out of their world.

Joules carried on for three more years with its final closure coming in 1974. The name was revived by an independent brewer in 2010 under licence from Molson Coors who had acquired the former brands of Bass.