The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
What will the 'working man' of Stone do when their beloved Joules ale is replaced by inferior keg beers?
From the collection of:
In 1971 and after two hundred years of brewing the end was in sight for a famous Staffordshire beer. Joules' Stone Ale had been a familiar name across the region for generations but since a take-over by Bass Charrington the previous year the slow demise for traditional beer had started. Alan Jones speaks to drinkers in Stone about how the bottom has fallen out of their world.
Joules carried on for three more years with its final closure coming in 1974. The name was revived by an independent brewer in 2010 under licence from Molson Coors who had acquired the former brands of Bass.