This film is part of Free

Introducing William Pickles Group

"Washes like linen, wears like hide". What is it? Linenide, of course. Find out more here.

Promotional 1953 5 mins

From the collection of:

Logo for North West Film Archive


"Housework is made much brighter when wearing a smart overall". Though it reflects the attitudes of its day, this is a delightful film, made to promote dress materials and furnishing fabrics produced by the William Pickles Group of Manchester. Models wear frocks of Daintona and Rayella, while happy children play in Kiddie Cloth, and the Chalet range provides loose covers and curtains for the home.