Courtaulds Reel

“Feel terrific in Tricel.” This advertising showreel for Courtauld's fabric range offers plenty to tempt the fashion-conscious woman.

This late-1950s advertising showreel for Courtauld's fabric range covers some synthetic fabrics now largely forgotten. As well as lingerie made from Tricel, "the fibre made by man with woman in mind", there are dresses in Silmyra fabric to tempt the fashion-conscious woman. Let’s hope no naked flames were allowed on set.