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Come co-operative Shopping 17
Impressively-coiffured 1960s housewife Mrs Veronica Jackson enjoys the economic delights of shopping at her local Leicester Co-op supermarket.
Overview
As this advert explains, loyal Co-operative Wholesale Society members - like impressively-coiffured housewife Mrs Jackson - shared in CWS profits, in the form of regular dividends. To enable this, they avoided funding big-name capitalist food-producing competitors, buying a plethora of good quality but oddly-named 'own brand' products, including Blue Spel, Cremo Oats and Crumpsall Cream Crackers.
This was the 17th in a popular series of Co-op advertisements focusing on actual members of the Society. It would seem that women were the target audience: every one of the 'stars' was a housewife, and in this typical example, not one male shopper is to be seen amidst the supermarket's female-filled aisles.
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