National Screen and Sound Archive of Wales preserves and celebrates the sound and moving image heritage of Wales, making it accessible to a wide range of users for enjoyment and learning. Its film collection reflects every aspect of the nation’s social, cultural and working life across the 20th century, giving a fascinating insight into Welsh filmmaking, both amateur and professional.
This film is part of Free
Buckley's Welsh Ale
Iechyd da – Your good health! A drop too much of this ale and you'll likely be spouting poetry since it is brewed in the Land of the Bards.
From the collection of:
An inspiring strapline for imbibers: "Brewed in the Land of the Bards"! Drink enough of it and they could find themselves spouting not nonsense but poetry! The Buckley's brewery in Llanelli was established in 1767 by Mr Henry Child from Pembrokeshire – he was estate agent for Sir Thomas Stepney of Llanelli. His daughter, Maria, married the Rev James Buckley from Oldham, Lancashire, and he developed the brewery, successive generations continuing in his footsteps.
In 1997, Buckley's, which had merged with Crown in 1989 to form Crown Buckley's, was taken over by Cardiff's Brains Brewery (S. A. Brain & Company Ltd) and brewing ceased on the Buckley's site in Llanelli. The 8th generation of brewing Buckley's is still involved with beer but in Llandeilo, under the company name Evan Evans. Interestingly, a fellow Llanelli brewery, Felinfoel, swiftly followed by Buckley's, was the first in Europe to put beer into tin cans (in 1935), not surprising, perhaps, with Llanelli being known as Tinopolis and Felinfoel's owners tinplate masters! NSSAW holds the Buckley family films and many have been included on the BFI Player e.g. ‘Buckley's Brewery'. See also ‘Stepney Wedding'.
Near Your Local Cinema
Government sponsored film 1940 5 mins
Grumpy Grandma is put in her place during wartime food demonstration
Advert 1930 9 mins Silent Location: East Sussex
This amazing discovery shows how cinema advertising used to look in Bygone Britain - a truly nostalgic gem of a film for lovers of Britain's past
Advert 1935 6 mins Silent Location: Ammanford/Rhydaman
Adverts: romancing the world – and Ammanford - with golden rings and Scandanavian meat, leather soles and coal, Eve's soap and flowers.
Advert 1934 2 mins Silent Location: Port Talbot
The message for cinema-goers in Port Talbot, Neath and Briton Ferry is that they should shop local!
J White and Sons Ltd the Furniture Specialists Chesterfield J White and Sons Ltd the Furniture Specialists Chesterfield
Advert 1905 14 mins Silent
Step inside a local Edwardian store.
Advert 1920 0 mins Silent Location: Frome
It don’t mean a thing if it ain’t got that bling… early silent cinema advert for a local business in Frome.
Non-Fiction 1913 2 mins Silent Location: Llanelli
A tantalizing fragment of a Haggar film of an outing from Llanelli that included shots of “somewhat humorous incidents on board”.
Promotional 1970 13 mins Location: Pembrey
Llanelli has much to draw businesses and visitors, as this promotional film seeks to show, from brewery to rubber factory and the wonderful scenery beyond.
Promotional 1955 23 mins Location: Newport/Casnewydd
You can experience the Orb Works Carnival and watch a ship being built in Newport, and you can laugh as Jon Pertwee takes to the catwalk years before he travelled in the Tardis.
Parc Howard', Llanelli and 'Castell Gorfod', Llangynin Parc Howard', Llanelli and 'Castell Gorfod', Llangynin
Home movie 1969 14 mins Silent Location: Llanelli
1969 at 'Castell Gorfod' farm, Llangynin, and Llanelli's 'Parc Howard': ponies, potatoes, poinsettias and toasting the Prince of Wales.
Public Information Filler 1971 1 mins Location: Llanelli
Family Income Supplement: because you’re worth it! Mrs Pugh, as model single mother, is used to encourage eligible viewers to claim this benefit, available from August 1971.
Promotional 1975 82 mins Location: Glan-Llyn Centre
An introduction to Urdd Gobaith Cymru, a youth movement founded in 1922 – and still going strong - to promote the use of the Welsh language through social and cultural activities.
Drama 2019 26 mins
Arkita believes herself to be be modern, liberal and independent. An unprecedented encounter with a transgender sex worker questions her beliefs.
National Blood Service: Chief Executive's up-date, November 2001 National Blood Service: Chief Executive's up-date, November 2001
Sponsored film 2001 19 mins
Martin Gorham presents a video update to his staff, outlining some of his department's past achievements and upcoming challenges.
Animation & Artists Moving Image 2020 10 mins
In a madcap musical, a 'cat'-stronaut travels the galaxy looking for the meaning of life and encounters a space pup eager to help.
2003 1 mins
A longer version of the famously icky anti-smoking promo in which cigarettes ooze fat.
Public Information Filler 2003 1 mins
“If you care, show it” - is the message to encourage voting in the Scottish elections, long before the galvanising independence referendum of 2014.
Short documentary 2021 4 mins
A South Asian gaze on representation, inequality and discrimination in UK film and TV, set against the backdrop of the casting room.