National Screen and Sound Archive of Wales preserves and celebrates the sound and moving image heritage of Wales, making it accessible to a wide range of users for enjoyment and learning. Its film collection reflects every aspect of the nation’s social, cultural and working life across the 20th century, giving a fascinating insight into Welsh filmmaking, both amateur and professional.
This film is part of Free
Atodiad Incwm Teulu (Family Income Supplement)
Family Income Supplement: because you’re worth it! Mrs Pugh, as model single mother, is used to encourage eligible viewers to claim this benefit, available from August 1971.
From the collection of:
Mr Morgan, counting money out over the Post Office counter, tells Mrs Pugh that she deserves every penny of her Family Income Supplement, a means-tested benefit available from August 1971 to those working at least 30 hours a week (or 24 hours if single parents). It becomes apparent that Mrs Pugh is a cheery model of single parenthood, working on the buses in Llanelli and fitting the shopping in as she rushes to get home for a family meal around the all-important table.
The Ministry of Information, producing films/leaflets that warned the British public of dangers, or provided advice or acted as propaganda during WWII, was disbanded with the arrival of peace but replaced by the Central Office of Information, so that the government could continue to disseminate advice or guidance on any number of issues e.g. the new national health service, education, rights. The National Screen and Sound Archive of Wales holds a number of such films – 1970s ‘fillers’ for use in the cinema or on television - that were provided with Welsh language sound tracks.