This film is part of Free
Blood Donor: Dockers
Brief TV filler aiming to boost blood donations, particularly among working men.
Overview
This brief TV filler from the Blood Transfusion Service centres on a docker called Les Fitzgerald, who gives blood six times a year; inspired by his own transfusion following a serious car accident.
The advert seemingly aims to portray blood donation as an uncomplicated masculine pursuit; one which should appeal to working men's sense of solidarity and gallantry.
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