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Anti-smoking Campaign (Wales): Janice

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Anti-smoking Campaign (Wales): Janice

Straight-talking anti-smoking promo, which introduces us to Janice, a 51-year-old woman who uses a ventilator to breathe.

2003 1 mins

Overview

This unfussy anti-smoking advert opts for the human touch - intrducing Janice, a 51-year-old woman who can now only breathe with the help of a ventilator; obviously caused by smoking. Unusually, the film derives its strength from an absence rather than the presence of shocking images - the pregnant pauses between Janice's words as she struggles for breath are conspicuously counter to the usual fast-talking rhythms of advertising.