Set up in 1977, the North West Film Archive preserves moving images made in or about Greater Manchester, Lancashire, Cheshire, Merseyside and Cumbria and offers a variety of access services to users in the public, academic and commercial sectors.
This film is part of Free
Another Name for Power
Light bulbs, television tubes and nuclear power stations: electrifying the world with AEI.
From the collection of:
Overview
From weapons systems to animal husbandry, from radiotherapy to railway signal boxes, AEI products had a huge range of applications. This promotional film for Associated Electrical Industries Ltd - "Britain's largest single manufacturer of electrical equipment of all kinds" shows how the company addressed the rapidly rising, and seemingly insatiable, demand for electricity at home and abroad.
Related
Watch for free
The Travel Picture The Travel Picture
Promotional 1936 17 mins Silent Location: Castle Donington
An East Midlands road movie: clocking up the miles with the Co-op through three counties.
Watch for free
Castle Donington Hospital Fete Gala Castle Donington Hospital Fete Gala
Amateur film 1938 12 mins Silent Location: Castle Donington
Parades in Castle Donington long before the village became overshadowed by East Midlands Airport.
Watch for free
Leicestershire A Heritage at Risk Leicestershire A Heritage at Risk
1970 26 mins Location: Owston Woods
Heavy lorries, motorways and litter threaten the future of Leicestershire in this environmentally aware campaign film.
Watch for free
On Falling - Exclusive Q&A On Falling - Exclusive Q&A
Inside Film 2025 30 mins
Writer-director Laura Carreira talks to Nia Childs about her debut feature, On Falling.
Watch for free
Layla - Exclusive Q&A Layla - Exclusive Q&A
Short interview 2025 27 mins
Writer, director and performer Amrou Al-Kadhi talks to Rico Johnson-Sinclair about their debut feature.
Watch for free
All We Imagine As Light - Exclusive Q&A All We Imagine As Light - Exclusive Q&A
Short interview 2025 28 mins
Payal Kapadia discusses her Cannes prize-winning and Bafta-nominated drama with Ashanti Omkar.
Watch for free
Khichdi Khichdi
Animation & Artists Moving Image 2023 16 mins
The interwoven stories of four best friends who reunite in the UK, thirty-five years after training together as nurses during their teens in Ferozepur, Punjab.
Watch for free
Dr XYZ: A Medical Drag Transthology Dr XYZ: A Medical Drag Transthology
Documentary 2023 15 mins
A satirical take on the healthcare service announcements of the 1960s and 70s.
Watch for free
Every Moment Counts Every Moment Counts
Animation & Artists Moving Image 2023 9 mins
A short animation that offers a window into the world of children’s palliative care.