Cotton Counts

"Never let it be forgotten - what the country owes to cotton!" How a quality product and a happy workforce can enhance national wellbeing.

This delightful colour film advertises the versatility of cotton products in austerity Britain. Not only is Lancashire's cotton output vital for the nation's economic development, but the wellbeing of mill employees is also catered for. Happy workers make for a productive workforce, some of whom may even dream of buying the dresses we see modelled at the Cotton Board Fashion Show

The preservation of this film was funded by a grant from the National Heritage Memorial Fund.