This film is part of Free
Plums That Please
Learn to gauge your gages with the Empire Marketing Board, in pursuit of plums that please
Overview
Consistency of product was the aim of this campaign to establish a brand, the National Mark, which could bypass time-consuming checks at market. The film shows the idyllic, blossoming orchards between Pershore and Evesham, where fallen petals lie like snow and the boughs are laden with luscious fruit. Following the Victorias and the Purple Pershores on their journey to auction in Worcester and on to the great market at Covent Garden, this beautifully made piece is replete with low camera angles, showing a clear influence from the best Russian filmmakers.
At a time when standardisation of produce has become so prevalent as to be controversial, it's interesting to see the beginnings of this process. Clearly the Empire Marketing Board saw this as a great advance. The film was one of a series made by a talented team of filmmakers with very few resources but a passion for the latest cinematic techniques. This government film is a public record, preserved and presented by the BFI National Archive on behalf of The National Archives, home to more than 1,000 years of British history.
Related
7 Towns 7 Towns
Amateur film 1967 58 mins Location: Evesham
Worcestershire's historic towns: a heritage at risk from 1960s progress.
A Spring Holiday A Spring Holiday
Home movie 1935 9 mins Silent Location: Evesham
A leisurely holiday to the South West of England via Evesham and Weston Super Mare.
Charity Ferret Walk Charity Ferret Walk
News 1972 5 mins Location: Evesham
Has raising money 'for old people' ever been more uncomfortable? Nicky Roberts plans to walk 13 miles with two ferrets down his trousers. He's surely risking more than a few nips!
Khichdi Khichdi
Animation & Artists Moving Image 2023 16 mins
The interwoven stories of four best friends who reunite in the UK, thirty-five years after training together as nurses during their teens in Ferozepur, Punjab.
Every Moment Counts Every Moment Counts
Animation & Artists Moving Image 2023 9 mins
A short animation that offers a window into the world of children’s palliative care.
Dr XYZ: A Medical Drag Transthology Dr XYZ: A Medical Drag Transthology
2023 15 mins
A satirical take on the healthcare service announcements of the 1960s and 70s.
Police Story: Panel Discussion Police Story: Panel Discussion
Inside Film 2024 24 mins
Panel discussion on Jackie Chan's 1985 action classic Police Story, with Chase Armitage, Sam Mak and Jadey Duffield.
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.