The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
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Spalding Tulip Festival May 1967
With brilliantly hued flower petals in their thousands the intricate displays of Spalding's tulip parade are sure to impress.
From the collection of:

Overview
The Lincolnshire town of Spalding used to celebrate the local tulip crop by opening up the fields and welcoming visitors to the annual 'Tulip Time' week. From 1959 a parade showed off the brightest blooms on elaborate floats. The 1967 display shows off the finest the town can offer, from a Cleopatra float that would impress even Elizabeth Taylor to one that celebrates England's World Cup win featuring Willie, the tournament's lion mascot, and a floral Jules Rimet trophy.
The tulip parade was an annual fixture in Spalding until declining audience numbers caused its cancellation after the 2013 event.
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