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        What Do You Do on Friday Night?

        Well-heeled Cambridge students dance the night away at the Varsity Dance Club in this early amateur cinema ad.

        Advert 1926 2 mins Silent

        Overview

        In an age of slick commercialism it's easy to forget that, until recently, cinemas would play advertisements for local companies alongside the big brands. This amateur ad for the Varsity Dance Club in Cambridge parodies the recruitment film, urging ladies to join the gentlemen of the varsity for what promises to be a swinging night out.