This film is part of Free
Initial Success (S.R. Toothpaste Advert)
Looking for a parlour game that also offers dental advice? Yes SR! A cinema advert for toothpaste from the home front.
Overview
Dental problems? Looking for quality time with the kids rather than screen time? Both? Then perhaps you should try the parlour game in this WWII cinema ad. Strangely the initial based amusement doesn’t actually state what the letters in Gibbs SR actually stand for, which is the less than memorable Sodium Ricinoleate.
Though made and released circa 1941 there are only subtle suggestions that we are on the home front, such as the blacked out window in the background. Another possible hint is the casting of older parents. A younger father might have been accused of shirking more active duty in favour of entertaining the kids and patronising the PM - Poor Mother.
Related
Laura Mulvey in Conversation Laura Mulvey in Conversation
Inside Film 2025 76 mins
Laura Mulvey in conversation, following her BFI Fellowship Award.
George Clooney in Conversation George Clooney in Conversation
Inside Film 2025 74 mins
George Clooney visited BFI Southbank to look back on his life and career.
Chloé Zhao Screen Talk | BFI London Film Festival 2025 Chloé Zhao Screen Talk | BFI London Film Festival 2025
Inside Film 2025 65 mins
The Oscar®- winning director of Nomadland discusses her unique approach to filmmaking and the inspiration behind the adaptation of Hamnet.
Edgar Wright on The Running Man Edgar Wright on The Running Man
Inside Film 2025 28 mins
The director talks to Mark Kermode about putting Stephen King's dystopian life-or-death gameshow thriller through its paces.
Richard Linklater Screen Talk | BFI London Film Festival 2025 Richard Linklater Screen Talk | BFI London Film Festival 2025
Inside Film 2025 69 mins
Richard Linklater discusses his remarkable and wide-ranging body of work, including Blue Moon and Nouvelle Vague.
Daniel Day-Lewis Screen Talk | BFI London Film Festival 2025 Daniel Day-Lewis Screen Talk | BFI London Film Festival 2025
Inside Film 2025 73 mins
Daniel Day-Lewis, the ultimate actor’s actor discusses his career in conversation with Mark Kermode.