Your Shopping Service (Fashion and Beauty)

Barbara Murray deftly fends off little girls while presenting this early ‘admag’.

Advertising features or advertising magazines (‘admags’), such as this edition fronted by actress Barbara Murray, even appeared in TV listings. But they proved controversial: commercial television was a new concept for viewers and the Pilkington Committee on Broadcasting found these short features blurred the line between the ads and the programmes. In 1963 they were outlawed by Parliament.