This film is part of Free

Yorkshire Post: Newsagents with Dog

Youtha Joyce and Arthur Mullard re-enact their roles as a wife and husband, only this time as a more normal couple in an ad for the Yorkshire Post.

1973 1 mins

From the collection of:

Logo for Yorkshire Film Archive

Overview

Just as actors Youtha Joyce and Arthur Mullard get their first starring roles in classic TvTV comedies of the 1970s, ‘Man About the House’ and Romany Jones respectively, the Yorkshire Post enlists their popular appeal for a major advertising campaign. But here they shed their character traits as the sexually frustrated Mildred Roper, and the skiving Wally Briggs, to bring a warm homely feel to a commercial aimed at wideningthe national appeal of a regional newspaper.

The Yorkshire Post was founded in 1754 as the Leeds Intelligencer, and has been published daily under its present name since 1866. Youtha Joyce startedJoyce started out with Joan Littlewood’s Theatre Workshop at London’s Stratford East in the 1950s, and went on to become one of our best loved British comedy actresses. Tragically Youtha died relatively young from liver failure in 1980, after years of hidden heavy drinking, aged just 53 – apparently due in part to a fear of being typecast as a neglected housewife.