This film is part of Free

VE/VJ Don't Waste Bread

Crumbs! Victory celebrations give way to postwar austerity as shortages leave countries short of dough in more ways than one

Public Information Filler 1945 mins

Overview

The low-carb option proved a necessity rather than a diet trend after WWII. This 'food flash' - a short government-sponsored message interspersed in the cinema programme - was an early sign of ongoing shortages in the postwar period. The introduction of rationing for bread on 21 July 1946 was a bitter pill to swallow, since it was one of the few commodities that escaped rationing even during the height of war. The ration was lifted in 1948.