The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Tulip Time in South Lincolnshire
With a Tulip Queen and acres of brilliant bright flowers to see tourists clog the roads of Spalding in search of a perfect field of blooms.
From the collection of:
Tulip Time was the name given to the annual horticultural displays in the fields surrounding Spalding in South Lincolnshire. Long a tourist attraction, the display of bright flowers developed into a parade of floats decorated with cut blooms. This film, produced for the Tulip Time Committee, pre-dates the parades but gives an early indication of the popularity of Tulip Time, with visitors being advised to stay away on Sundays because of severe traffic congestion.