This film is part of Free
Tidy Is Safe
A neat coalition between the Keep Britain Tidy Group and the National Coal Board aims to inspire colliery cleanliness.
"What we throw away just doesn't go away" - the Keep Britain Tidy Group and the National Coal Board join forces and set up twin competitions for Tidiest Colliery Village and Tidiest Colliery Surface. Their aim is to encourage a sense of pride amid colliery communities in their villages and pits, as well as stoking their competitive spirit with the prospect of cash prizes and a plaque.
While the stark images of rubbish-clogged streets could be seen to engage with associations of coal mining as a dirty business, the film appears to extend well beyond the NCB's usual remit and so is something of a curio among their prodigious output.