This film is part of Free
The Opening of the South Wales and West of England Cinema Exchange and Club
Cardiff's great and good take a walk down to the city's newest movie attraction.
Overview
As Cardiff's great and good take a walk down to the city's newest movie attraction, it's clear that this opening ceremony was a smart affair - all brogues, brollies and bowler hats. But the film is not nearly as lavish: a few simple shots are strung together to document the bustling attendance. And this initial enthusiasm must have worn off fast: the cinema went bust in 1927.
A bit of speculation - it's quite likely that this film would have been rushed off to the lab for developing as soon as the roll was fully exposed; then, just moments after filing into the new cinema, the audience could enjoy the time-bending spectacle of observing their own entering. It's a gag which goes back to the days of the 'cinema of attractions', but which was often played upon cinemagoers attending special events well into the late 1920s.
Related
Sunshine Girl Sunshine Girl
Advert 1959 12 mins Location: Merthyr Tydfil
What makes a South Wales Sunshine Girl? Well, the answer may vary depending on whether you ask a chauvinist or a feminist!
The Boat Builders The Boat Builders
Documentary 1963 16 mins Location: Cardiff/Caerdydd
A boat is a work of art, as this film illustrates so beautifully.
J.G. - John Ivor Golding J.G. - John Ivor Golding
Biopic 1973 14 mins Location: Cardiff/Caerdydd
A glimpse of the life of a chain-smoking, proud-to-be-gay raconteur-of-sorts and resident of Whitchurch Hospital, Cardiff.
The Opening of the Prince of Wales Hospital at Cardiff The Opening of the Prince of Wales Hospital at Cardiff
Non-Fiction 1918 13 mins Silent Location: Cardiff/Caerdydd
Miss Clara Deacon, matron (or 'commandant' as the press refer to her) of this pioneering hospital, accompanies the royal patron on his visit.
From Dyserth to Llandudno and Cardiff From Dyserth to Llandudno and Cardiff
Home movie 1958 4 mins Silent Location: Llandudno
Donald Duck comes home with the Sunday School trippers from Bethel Chapel, Dyserth!
Encil Yr Haul/ The Sun's Retreat: an example of art in the environment Encil Yr Haul/ The Sun's Retreat: an example of art in the environment
Documentary 1978 19 mins Location: Cardiff/Caerdydd
A mechanical grave digger is co-opted to help with the creation of a garden at Glan Ely High School, Cardiff.
New Perspectives: La Haine New Perspectives: La Haine
Short documentary 2025 4 mins
Charlie Hammersley, a student from Northumbria University, explains how Mathieu Kassovitz's 1995 film holds up a mirror to society.
Dreamers Q&A Dreamers Q&A
Inside Film 2025 30 mins
The film-makers behind a haunting tale of love and community within a UK immigration detention centre visited the BFI Southbank to discuss their film.
Paul Thomas Anderson and Leonardo DiCaprio in Conversation Paul Thomas Anderson and Leonardo DiCaprio in Conversation
Inside Film 2025 50 mins
Paul Thomas Anderson and Leonardo DiCaprio in Conversation at BFI Southbank, discussing the making of One Battle After Another.
Laura Mulvey in Conversation Laura Mulvey in Conversation
Inside Film 2025 76 mins
Laura Mulvey in conversation, following her BFI Fellowship Award.
George Clooney in Conversation George Clooney in Conversation
Inside Film 2025 74 mins
George Clooney visited BFI Southbank to look back on his life and career.
Chloé Zhao Screen Talk | BFI London Film Festival 2025 Chloé Zhao Screen Talk | BFI London Film Festival 2025
Inside Film 2025 65 mins
The Oscar®- winning director of Nomadland discusses her unique approach to filmmaking and the inspiration behind the adaptation of Hamnet.