This film is part of Free
Rickets
A hard-hitting WWII Food Flash warning about the dangers of rickets - and how to avoid them
1944 mins
Overview
Food Flashes - snappy propaganda shorts informing viewers about food and health issues - were a staple of the wartime cinema programme and the Ministry of Food produced over 230 of them. This example deploys shock tactics to drive home the message that a cure for rickets, a bone disease that affects children, is readily available in the form of a bottle of cod liver oil.
The challenge was to get children to drink the dastardly, vile tasting stuff to counter the Vitamin D deficiency associated with rickets.
Subjects
Related
Public Information Films
Green Cross Code - He's Great Green Cross Code - He's Great
Public Information Filler 1976 mins
David Prowse (the frame of Darth Vader) appears as the iconic Green Cross Code Man, heaping praise on a young GXC expert.
Yesterday Is over Your Shoulder Yesterday Is over Your Shoulder
Industry sponsored film 1940 8 mins
An enticing government call for men to retrain as skilled engineers to help with the war effort.
Dusty No. 6 : Dusty Says Keep Britain Tidy Dusty No. 6 : Dusty Says Keep Britain Tidy
Public Information Filler 1978 mins
Dusty the kangaroo catches a shadowy figure in the act of dumping an old mattress in this campaigning cartoon
Your Very Good Health Your Very Good Health
Animation & Artists Moving Image 1948 9 mins
Long before the ‘Charley Says’ campaign of the 1970s and ‘80s, another cartoon Charley was used to demystify the newly created NHS.
Mass Radiography Mass Radiography
Public Information Filler 1943 10 mins
TB or not TB – that is the question travelling x-ray screening programmes are out to answer on a large scale
Handkerchief Drill Handkerchief Drill
Public Information Filler 1949 1 mins
Another of Richard Massingham’s snappy public information fillers finds the oafish everyman’s personal hygiene in question again.
New
Saab: New Delivery Saab: New Delivery
Advert 1985 2 mins
Take a fighter jet, a Top Gun pilot with sunglasses and a brand new SAAB 900 and you have a sure-fire vehicle to launch a Hollywood career.
The Lost Highway The Lost Highway
Promotional 2019 10 mins
A wandering warrior dreams of a new form of expression, in this promo for UNKLE’s album The Road: Part II / Lost Highway Pt. II directed by Warren Du Preez and Nick Thornton Jones.
Colour on the Thames Colour on the Thames
1935 16 mins
A rare glimpse of 1930s London in colour: the Thames has never looked lovelier.
What's Missing from this Picture? What's Missing from this Picture?
Advert 1946 1 mins Silent
Life is looking up! The war is over and the “Corona” Man can visit his “Corona” families once more, door-to-door.
Fun at Rhyl Fun at Rhyl
Advert 1962 0 mins Location: Rhyl
Cinema advertisement for Marine Lake & Ocean Beach, Rhyl, a popular destination for crowds set on a day's fun on free rides.
Local Cinema Advertisements - Blaenau Ffestiniog and Merthyr Local Cinema Advertisements - Blaenau Ffestiniog and Merthyr
Advert 1942 7 mins Silent Location: Blaenau Ffestiniog
Who could deny these advertising claims: "Attractive hair is the ambition of every woman", and "Your family will enjoy Lincoln potatoes"?