This film is part of Free
A hard-hitting WWII Food Flash warning about the dangers of rickets - and how to avoid them
Food Flashes - snappy propaganda shorts informing viewers about food and health issues - were a staple of the wartime cinema programme and the Ministry of Food produced over 230 of them. This example deploys shock tactics to drive home the message that a cure for rickets, a bone disease that affects children, is readily available in the form of a bottle of cod liver oil.
The challenge was to get children to drink the dastardly, vile tasting stuff to counter the Vitamin D deficiency associated with rickets.
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