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Title of error

Plums That Please

Learn to gauge your gages with the Empire Marketing Board, in pursuit of plums that please

Non-Fiction 1931 9 mins

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Overview

Consistency of product was the aim of this campaign to establish a brand, the National Mark, which could bypass time-consuming checks at market. The film shows the idyllic, blossoming orchards between Pershore and Evesham, where fallen petals lie like snow and the boughs are laden with luscious fruit. Following the Victorias and the Purple Pershores on their journey to auction in Worcester and on to the great market at Covent Garden, this beautifully made piece is replete with low camera angles, showing a clear influence from the best Russian filmmakers.

At a time when standardisation of produce has become so prevalent as to be controversial, it's interesting to see the beginnings of this process. Clearly the Empire Marketing Board saw this as a great advance. The film was one of a series made by a talented team of filmmakers with very few resources but a passion for the latest cinematic techniques. This government film is a public record, preserved and presented by the BFI National Archive on behalf of The National Archives, home to more than 1,000 years of British history.

Genres

Non-Fiction

Country

United Kingdom

Location

Evesham

Language

English

Subjects

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7 Towns 7 Towns

Amateur film 1967 58 mins Location: Evesham

Worcestershire's historic towns: a heritage at risk from 1960s progress.

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A Spring Holiday A Spring Holiday

Home movie 1935 9 mins Silent Location: Evesham

A leisurely holiday to the South West of England via Evesham and Weston Super Mare.

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Charity Ferret Walk Charity Ferret Walk

News 1972 5 mins Location: Evesham

Has raising money 'for old people' ever been more uncomfortable? Nicky Roberts plans to walk 13 miles with two ferrets down his trousers. He's surely risking more than a few nips!