This film is part of Free
Natural Born Smoker
A sense of 1980s stylistic sheen filters through this sci-fi-tinged anti-smoking advert.
This anti-smoking advert has the kind of stylistic sheen often associated with 1980s British advertising, with its sci-fi setting, filtered smoke and gloomy aesthetics clearly inspired by the works of Ridley Scott (although it’s directed by his contemporary, Barry Myers).
It imagines a genetically advanced future humanoid who’s evolved to be a ‘natural born smoker’ – complete with enlarged nostrils and tapping finger - before reminding us that no such creature yet exists. While we expect smoking adverts to be disturbing, the titular character is disquieting in a refreshingly unusual sense.