The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
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Link with Shakespeare
Have you ever wondered what goes into the manufacture of a bicycle chain? A Coventry company attempts to boost interest by linking to their most famous regional landmarks.
Promotional 1950 7 mins
From the collection of:
Renold and Coventry Chain Ltd manage to make a simple industrial film promoting their range of bicycle chains quite charming by 'linking' to their most famous local tourist attractions in Shakespeare's Stratford. Pedalling effortlessly along traffic free roads the cyclists of the film enjoy the outdoor lifestyle thanks to their Renold chains, whose faultless quality is typified by a sequence showing every link being hand checked for defects prior to despatch.
The firm was formed by the merger of Renold Ltd and the Coventry Chain Company in 1930. The Coventry factory seen in this film closed in 1980, although as Renold plc the company continues to have worldwide operations.
Shakespeare on Film
Drama 1913 54 mins Silent
Johnston Forbes-Roberston gives his famous performance of Hamlet in this ambitious early Shakespeare feature
Travelogue 1925 12 mins Silent Location: Stratford-upon-Avon
A picturesque portrait of Stratford-on-Avon in the 1920s, evocatively photographed by British cinema pioneer Cecil Hepworth.
Non-Fiction 1957 5 mins Silent Location: Hampton Lucy
Shakespeare's Warwickshire - home of the half timbered heritage trail and the place that will be forever linked to its most famous son.
Travelogue 1940 10 mins Silent Location: Stratford-upon-Avon
A tour of Stratford-upon-Avon's houses and hamlets, stomping ground of a young William Shakespeare.
Shakespeare Memorial Theatre
Non-Fiction 1926 1 mins Silent Location: Stratford-upon-Avon
"O for a muse of fire" - or not, as Shakespeare's Memorial Theatre in Stratford is gutted by flames.
St George's Day at Stratford-on-Avon
Non-Fiction 1915 1 mins Silent Location: Stratford-upon-Avon
Proud locals hold a double celebration in Shakespeare's home town.
About Britain - Second Edition
Amateur film 1965 12 mins Location: London
Join the Clague family as they zoom up an empty M1 to Stratford upon Avon, Long Itchington and Coventry - a city reborn after its 1940 destruction
Ancient Mop Fair
Non-Fiction 1914 1 mins Silent Location: Stratford-upon-Avon
The annual mop fair in Stratford-Upon-Avon, including the roasting of an ox
Mr. Therm's Review No. 4
Cinemagazine 1955 12 mins Location: Olney
Stained glass, a pancake race and actors Anthony Quayle and Barbara Jefford feature in this promo from the Gas Council
Travelogue 1939 0 mins Location: Stratford-upon-Avon
Have a trip away from the hustle and bustle and travel by rail to take in the sights of Shakespeare country.
Amateur film 1932 9 mins Silent Location: Wilmcote
Ticking off the tourist attractions of William Shakespeare's old stamping ground in a rather grand Rolls Royce.
British and Best
Non-Fiction 1928 0 mins Silent Location: Stratford-upon-Avon
A progressive design by a pioneering female architect beats all comers to become the new Shakespeare Memorial Theatre in Stratford
Comedy 1919 35 mins Silent
A protective father masquerades as an automatic doll in this bonkers interwar comedy.
Spirit of Mayday
1937 11 mins Silent
May Day – a significant day for the labour movement – is covered by the cameras of the Film and Photograph League.
Cornelius Cardew 1936-1981
Performance 1986 55 mins
An exploration of the life and work of the controversial British composer.
1935 9 mins
Let it bleed? This exemplary education film gets to the heart of the matter.
U.A.B. (Workers Newsreel No.3)
Non-Fiction 1935 12 mins Silent
Punchy political film capturing mass protests against unemployment.
The Merry Month of May
1937 15 mins Silent
A spirited satire on the coronation of George VI made by members of the Film and Photograph League.
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