The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
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Link with Shakespeare
Have you ever wondered what goes into the manufacture of a bicycle chain? A Coventry company attempts to boost interest by linking to their most famous regional landmarks.
Promotional 1950 7 mins
From the collection of:
Renold and Coventry Chain Ltd manage to make a simple industrial film promoting their range of bicycle chains quite charming by 'linking' to their most famous local tourist attractions in Shakespeare's Stratford. Pedalling effortlessly along traffic free roads the cyclists of the film enjoy the outdoor lifestyle thanks to their Renold chains, whose faultless quality is typified by a sequence showing every link being hand checked for defects prior to despatch.
The firm was formed by the merger of Renold Ltd and the Coventry Chain Company in 1930. The Coventry factory seen in this film closed in 1980, although as Renold plc the company continues to have worldwide operations.
Shakespeare on Film
Drama 1913 54 mins Silent
Johnston Forbes-Roberston gives his famous performance of Hamlet in this ambitious early Shakespeare feature
Travelogue 1925 12 mins Silent Location: Stratford-upon-Avon
A picturesque portrait of Stratford-on-Avon in the 1920s, evocatively photographed by British cinema pioneer Cecil Hepworth.
Non-Fiction 1957 5 mins Silent Location: Hampton Lucy
Shakespeare's Warwickshire - home of the half timbered heritage trail and the place that will be forever linked to its most famous son.
Travelogue 1940 10 mins Silent Location: Stratford-upon-Avon
A tour of Stratford-upon-Avon's houses and hamlets, stomping ground of a young William Shakespeare.
Shakespeare Memorial Theatre
Non-Fiction 1926 1 mins Silent Location: Stratford-upon-Avon
"O for a muse of fire" - or not, as Shakespeare's Memorial Theatre in Stratford is gutted by flames.
St George's Day at Stratford-on-Avon
Non-Fiction 1915 1 mins Silent Location: Stratford-upon-Avon
Proud locals hold a double celebration in Shakespeare's home town.
About Britain - Second Edition
Amateur film 1965 12 mins Location: London
Join the Clague family as they zoom up an empty M1 to Stratford upon Avon, Long Itchington and Coventry - a city reborn after its 1940 destruction
Ancient Mop Fair
Non-Fiction 1914 1 mins Silent Location: Stratford-upon-Avon
The annual mop fair in Stratford-Upon-Avon, including the roasting of an ox
Mr. Therm's Review No. 4
Cinemagazine 1955 12 mins Location: Olney
Stained glass, a pancake race and actors Anthony Quayle and Barbara Jefford feature in this promo from the Gas Council
Travelogue 1939 0 mins Location: Stratford-upon-Avon
Have a trip away from the hustle and bustle and travel by rail to take in the sights of Shakespeare country.
Amateur film 1932 9 mins Silent Location: Wilmcote
Ticking off the tourist attractions of William Shakespeare's old stamping ground in a rather grand Rolls Royce.
British and Best
Non-Fiction 1928 0 mins Silent Location: Stratford-upon-Avon
A progressive design by a pioneering female architect beats all comers to become the new Shakespeare Memorial Theatre in Stratford
The Lost Highway
Promotional 2019 10 mins
A wandering warrior dreams of a new form of expression, in this promo for UNKLE’s album The Road: Part II / Lost Highway Pt. II directed by Warren Du Preez and Nick Thornton Jones.
Colour on the Thames
1935 16 mins
A rare glimpse of 1930s London in colour: the Thames has never looked lovelier.
What's Missing from this Picture?
Advert 1946 1 mins Silent
Life is looking up! The war is over and the “Corona” Man can visit his “Corona” families once more, door-to-door.
Fun at Rhyl
Advert 1962 0 mins Location: Rhyl
Cinema advertisement for Marine Lake & Ocean Beach, Rhyl, a popular destination for crowds set on a day's fun on free rides.
Local Cinema Advertisements - Blaenau Ffestiniog and Merthyr
Advert 1942 7 mins Silent Location: Blaenau Ffestiniog
Who could deny these advertising claims: "Attractive hair is the ambition of every woman", and "Your family will enjoy Lincoln potatoes"?
Shippam's Three Beans
Advert 1955 1 mins
Operatic chickens, shrimps and salmon sing-a-long with a paste pot chorus in this vibrantly animated advert for Shippam's
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